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Nobisco was founded in 1985 in Birmingham, West Midlands. Over the years we have grown from our humble beginnings into the respected thriving business of today.
The ethics which were present in 1985 stay at the heart of our company. Nobisco remains committed to the welfare of our employees, and our many customers and suppliers. We care for our environment and the local community and we commit to the values we uphold:
Morrison Marketing Ltd was set up by Glyn Morrison and was funded by savings of £1,000. The first invoice was raised on a typewriter in January of the following year. The company initially had six customers and offered fewer than one hundred products.
Due to the increasing complexity of the company, it was time to introduce the first computer.
Morrison Marketing Ltd changed its name to Nobisco Ltd, an acronym of 'North Birmingham Industrial Supply Company'. Glyn’s son Andrew Morrison joined the company as a Director, and six months later Darren Marshall joined as Sales Director.
Nobisco introduced its first computer network which also included a rudimentary website, consisting of a single page.
Nobisco moved from a rented property into a freehold commercial property, located in Witton, Birmingham.
Nobisco acknowledged that continued growth required the framework of a robust quality control system. To this end Nobisco sought and gained recognition to ISO 9001.
Mark Beaman was promoted to a director of the company after joining in 1996 for outstanding input to the company, forming the current board of directors.
To widen our range of products as well as get the most competitive pricing, we started directly bulk ordering certain products from Europe.
The directors realised that for sustained growth, staff training and clear communication were essential. To support this, Nobisco gained the Investors in People Standard.
Nobisco made its first acquisition; AC Supplies. This expanded our customer base, as well as adding to our product range.
To further widen or product range as well as strengthen our buying power, we started importing products directly from the far East.
Nobisco was one of the founding members of the SOCIUS Network. SOCIUS is a purchasing consortium comprising independent distributors of non-food products to the Foodservice sector.
Nobisco launched its own Lixal branded range of products, covering cleaning chemicals and paper hygiene products. The Lixal brand offers quality products at competitive prices.
Nobisco relocated to its current premises on the Holford Trading Estate to increase it's stock holding space, as well as modernise its office space.
Nobisco acquired Koo Sales & Services Ltd, trading as Koo Cleaning Supplies. This strategic acquisition expanded our customer base with some big key accounts, as well as expanding our range of products to include swimming pool chemicals and more.
In 2019 Nobisco acquired the non-core catering disposable business of Vendaid, a vending machine supply company.
Nobisco acquired Portman Industries, trading as Genuine Solutions. This acquisition enabled Nobisco to benefit from the expertise, product range and customer base developed over their 30+ year trading history.
In September 2025, Nobisco Limited celebrated its 40th anniversary.
